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Purple Style Labs Limited, founded 2015, operates Pernia's Pop-Up Shop (PPUS), a multi-brand luxury omni-channel fashion platform sourcing from 1,109 active designer brands including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna. Operates 14 experience centres globally (12 in India, plus London and New York) combined with website, app, telephonic/digital sales and events, focused on wedding and occasion wear. Reported consolidated net loss of Rs 285.40 Cr on sales of Rs 557.84 Cr (FY26). Entirely fresh issue. Final subscription: 1.29x overall (tepid response, HNI segment undersubscribed). Listed Sep 7, 2026: NSE Rs 535 (-6.96%), BSE Rs 539 (-6.26%).